
Interview: LaLiga & Digital Virgo discuss the Second Screen Phenomenon
On the occasion of Telecoms World Middle East in Dubai, Digital Virgo and LaLiga sat down to talk about one of the most recent trends when it comes to digital content consumption: the use of a second screen, normally a smartphone, while watching TV. Frederico Rosato (Digital Virgo Group Sales Director) and Luis Cardenas (Head of Partnerships Middle East & Africa at La Liga) took the stage in front of the crowd to discuss the topic and introduce the companies’ latest collaboration, LaLiga Xtra app. Dive deep into the highlights of their conversation.